Have you heard about sonic logos?
Whether you know it or not, you’re exposed to sonic logos all the time. Like a visual logo, a sonic logo is a way to […]
What’s happening to brand loyalty?
A pandemic, social unrest, divisive politics and supply chain breakdowns make it seem like things couldn’t get much worse. But recent research indicates for brand […]
Is your brand ready for a brand-new decade?
Goodbye 2019, hello 2020! The changing of a year is often a time of personal reflection and goal setting. It’s also a good time to […]
Day 6 of the 12 Days of Creative!
We wish you a well-managed Christmas, we wish you a well-managed Christmas and a happy fulfillment. That’s music to Insight’s Office and Production Manager, Kelcey […]
Day 4 of the 12 Days of Creative!
‘Twas the week before Christmas and all through the office a Vice President was stirring to make a tough choice. Roger Nolan, Vice President of […]
The good news and bad news about banking customers
A recent J.D. Powers research showed that only 4% of banking customers switched last year. So the good news is, barring any major issues, you […]
Would a rose by any other name sell as well?
Before we dive into this blog about naming, we’ll tip our hat to old William Shakespeare for inspiring the blog’s headline. To be fair, we […]
A sound approach to effective creative
Have you ever watched a television commercial and found yourself getting weepy? How about an online video that got you pumped up? While the visuals […]
The appeal of branded apparel
To successful build a brand you need to build brand awareness. That means people must see your messaging enough to recognize and remember it. Companies […]