Marketing Insights: Your marketing collateral doesn’t have to just lay there.
In the world of marketing, collateral usually means things like brochures, catalogs, folders, rack cards and anything that is supposed to aid in the sales […]
Marketing Insights: Too late to be current?
People pay attention to what is happening now. What’s the latest thing? What’s today’s big news? Who’s doing what at this exact moment? A big […]
Marketing Insights: Do you need a video or a video campaign?
In the advertising industry, the term “video” used to refer to “a 30 second spot” or when the budget allowed, it was “a 60 second spot.” Those […]
Marketing Insights: Insight launches new Secretary of State website
When South Dakota’s Secretary of State Jason Gant decided it was time to modernize his website, he turned to Insight Marketing Design. The vision for […]
Marketing Insights: The social side of email marketing.
Opt-in email marketing can be a very effective means for increasing sales for your company. The challenge is how do you get people to opt-in? […]
Marketing Insight: 3 Keys for a successful Long Distance Relationship
Today’s business world works and communicates via digital channels. Insight is a well-established regional marketing communications firm with customers spread out across the U.S., with […]
Marketing Insights: Mobilizing a Social Media Campaign with Hugs
On Valentine’s Day, Insight Marketing Design asked how can we show we care? We decided to send Hugs to Austin, a little boy in Tea, […]
Happy Birthday Facebook – Take Time to “Look Back”!
It doesn’t seem possible that Facebook is 10 years old today. To celebrate the occasion, Facebook created a new “Look Back” feature that allows users […]
Marketing Insights: Does anyone read ad copy?
One of the easiest ways to answer this question is to ask yourself if you’ve ever read the copy in an ad. Chances are you […]