Marketing Insights: Personality grows brands.
Who is your company? This may sound like a strange question, but defining and sharing this information can dramatically improve your bottom line. People assign […]
Marketing Insights: Sometimes being a tease is good
Here’s an idea: why not spend your marketing dollars on outdoor boards, print ads, digital ads maybe even TV commercials and then not tell the […]
Marketing Insights: Consider the value of a website video
Online video has come a long way. With almost instantaneous loading and playing, gone are the days of waiting forever to view a website video. […]
Marketing Insights: When is your annual conference?
When is the next annual conference? That’s what all your members and potential members should want to know. To be successful, your annual conference […]
A blog about blogging
From time to time a client will ask whether or not their new website should include a blog. The answer is yes. And no. A […]
Marketing Insights: When websites go live, it’s time to go to work.
Yay, you’ve launched your website! Now what? Creating and posting a website are just the beginning. When you consider that over 50 million websites […]
Marketing Insights: Evolving a brand
Recently the South Dakota Advertising Federation featured Insight Marketing Design’s, Doug Moss in their AdLib magazine. Doug was asked to share with their readers the […]
Marketing Insights: Is restaurant marketing facing a snack attack?
Snacking takes place somewhere between traditional meal times. Restaurant marketing has seen this trend take off in the last few years. People are no longer […]
Marketing Insights: Does supporting local events pay off?
Supporting local events, activities and causes can be a major business driver for small businesses. Local events marketing is an area of marketing that smaller, […]