Marketing Insights: Does your business need a tagline?
Everyone knows what a tagline is when they see one – “Just do it,” “Got milk,” “Like a rock,” etc. But it is important for […]
Marketing Insights: Should you monkey around with Guerilla Marketing?
Guerilla Marketing simply means using unconventional methods to garner attention for your brand, cause or message. Of course, like every thing that sounds simple, it […]
Marketing Insights: Look! A billion monthly visitors to YouTube.
Who knew cats were so darn enchanting? YouTube recently announced they receive one billion visits each month. To put that number in perspective, that means […]
Marketing Insights: Humor in Advertising
That’s funny. Let’s buy it! The first job of an advertising message is to make people take notice. One of the most effective ways of […]
Marketing Insights: Is that an ad in your pocket?
More people bought a Smartphone in 2012 than a PC. In fact, over 10 million iOS and Android devices were activated on Christmas day alone. […]
Marketing Insights: Words in the sky
Ever see a billboard? Chances are the answer is yes. Not just because they seem to be everywhere, but also because they’re huge. This is […]
Marketing Insights: Healthcare companies need to use their indoor voice
A promise is a promise. And that is just what your healthcare marketing is. A promise to your audience of what you offer, how you […]
Marketing Insights: Searching for better results
As of today there is more than a half billion active websites. That is certainly one huge haystack when you’re looking for a needle. The […]
Marketing Insights: Storytelling
Since the earliest days of mankind, storytelling is how people have shared ideas and taught lessons. “When Uck Uck tried to ride the Wooly Mammoth […]