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One step forward, two steps back. It’s almost as if that old saying was just waiting for the coronavirus to prove how true it can […]
Go further when people are going without.
The pandemic has caused a lot of products and services to become temporarily unavailable. Can you say toilet paper? Naturally the last thing a business […]
Plan for this and that.
One day it seems like the world is opening up again. The next day the door slams shut. Obviously everyone is still trying to feel […]
Start or re-energize a blog.
How do you stay top-of-mind with your customers if they can’t visit you? That’s one of the major challenges COVID-19 has presented to businesses everywhere. […]
Listen carefully.
One of the best sources for beneficial, actionable information to grow your brand is from your customers. After all, they’re the ones you are trying […]
Marketing During a Pandemic:
Let people know before they go
Open? Not open? Half open? Kind of open? The reopening of our country’s businesses is happening in fits and starts. Some states are completely open […]
Marketing During a Pandemic:
It’s a good time to do good
By now you have probably noticed that many brands are stepping up during the pandemic to provide help and relief to people in a variety […]
Marketing During a Pandemic:
It’s ok to smile :-)
While the news continues to bombard us with dire warnings and reports about the economy and COVID-19, it may seem inappropriate for brands to take […]
Marketing During a Pandemic:
Review what you’re not doing
It’s easy for businesses to become complacent about what marketing channels they rely on. Typically the decisions are based on audience research and what has […]